Brand Entry, Rental Pool Structuring & Project Support
A landmark entry for Hyatt into Portugal, with integrated brand strategy, real estate sales support, and ongoing asset management.
Brand Procurement & Strategic Positioning
Identified Hyatt as the optimal brand for this large-scale conference center property – delivering the first Hyatt presence in Portugal and unlocking access to a high-yield loyalty base, particularly from the U.S. market.
Franchise Negotiation & Market Entry
Led brand negotiations and supported the structuring of Hyatt’s entry into Lisbon, ensuring strong brand contribution and alignment with long-term asset positioning.
Hotel Apartment Sales and Rental Pool Program Enablement
Designed and implemented a fully integrated rental pool structure, enabling the successful sale of branded residences while protecting operational consistency and ownership returns.
Development Oversight & Execution Support
Provided project management advisory during the construction phase, working closely with the development and real estate teams to ensure alignment with brand standards and ownership goals.
Ongoing Asset Management
Trilight continues to support the hotel’s performance through KPI monitoring, operator alignment, and long-term value protection.
Outcome
Secured a globally recognized brand entry into a new market, enabled full residential sales through a structured rental pool model, and continue to manage performance through active ownership-side representation
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