Trilight stands for focused, value-driven hospitality asset management designed exclusively around the interests of hotel owners.

Trilight is a dedicated hospitality asset management company with a singular mission: to protect and champion the owner's interest at every stage of the asset lifecycle. Leveraging over three decades of proven expertise — and a legacy of leadership in mixed-use and branded developments, Trilight goes beyond traditional asset management to create sustainable, long-term value for ownership groups.

Our incentive-aligned model ensures that every strategy we craft, every decision we drive, and every action we take is relentlessly focused on maximizing owner value and asset’s performance. Trilight is part of the global conglomerate Al-Bahar Group. The group comprises of listed and unlisted companies in multiple sectors across Europe, the USA, the Middle East and beyond.

Under the leadership of Talal Al-Bahar, the group has diversified into a portfolio of over 200 companies, maintaining a strong presence across financial services, real estate, insurance, and food sectors, while continuing to expand its reach through strategic investments and subsidiaries.

Stage
Process
Milestone
Stage
Concept Development
Process
  • Market research and feasibility studies, long-term projections
  • Site selection and acquisition
  • Define hotel concept (brand, positioning, size, amenities)
  • Initial financial modeling
  • Timeline
Milestone
  • Feasibility report approved
  • Site secured
  • Brand concept defined
Stage
Pre-Development Planning
Process
  • Appoint key consultants (architects, legal, engineering)
  • Preliminary design and master planning
  • Budgeting & Funding strategy
  • Perform risk assessment and obtain initial permits
  • Operator selection or franchise agreement
Milestone
  • Operator signed (management / franchise)
  • Schematic design approved
  • Investment secured
Stage
Design & Pre-Construction
Process
  • Complete detailed architectural, interior & landscape design
  • Finalize construction strategy and execution plan
  • Permitting and approvals, legal review, responsibility matrix
  • Contractor tendering and appointment
Milestone
  • Final design sign-off
  • Building permits issued
  • Contractor onboarded
Stage
Construction
Process
  • Mobilize site and commence construction works
  • Construction monitoring (cost, quality and timeline)
  • Implement tender management and approval systems
  • Develop mock-up rooms and validate design standards
  • Monitor quality, health & safety, and project timelines
  • Integrate FF&E and coordinate with operator and design teams
Milestone
  • Mock-up room approved
  • Equipment & FF&E procurement
Stage
Pre-opening & Mobilization
Process
  • Pre-opening budget (POB)
  • Recruit pre-opening team
  • OS&E procurement
  • Set up IT and operational systems
  • Marketing & Sales strategy
  • Licenses & Inspections
  • Organization chart of companies
  • Cash flow projections
Milestone
  • POB Approval
  • Staff trained
  • Systems operational
  • Pre-opening marketing launched
  • PropCo + OpCo and other companies required for the project
  • Delegation of authority approved
Stage
Hotel Opening
Process
  • Soft opening or Trial operations
  • Monitor service delivery
  • Quality assurance checks
  • Final adjustments and fixes
Milestone
  • Official launch
  • Operational KPIs established
Stage
Post-opening Stabilization
Process
  • Ramp-up strategy
  • Financial and operational performance review
  • Support stabilization of service delivery and financial targets
  • Analyze feedback from early guests
Milestone
  • Cashflow Independence
  • Review against business plan
Stage
Ongoing Asset Management
Process
  • Regular owner / operator reviews
  • Monitor performance metrics and profitability
  • Benchmarking vs. Comp set
  • Strategic planning (CapEx, ROI, repositioning, if needed)
  • Maintain asset lifecycle plans and CapEx forecasting
  • Drive ROI optimization and strategic repositioning (if needed)
Milestone
  • EBITDA targets met
  • Ongoing ROI maximization
  • Improvement of RPIS perfomance
Stage
Process
Milestone
Stage
Rooms Department
Process
  • Pricing and positioning review
  • Competitive benchmarking (Occupancy, ADR, RevPAR)
  • Business mix alignment
  • Room category performance analysis
  • Loyalty program impact
  • Channel contribution review
  • Monitor the books and daily pick-up
  • Monitor rate parity and integrity
Milestone
  • Seasonal pricing strategy updates
  • Annual business plan reviews Quarterly performance audits
  • Build the right business on the books as per forecast
Stage
F&B Department
Process
  • Concept and positioning by outlet
  • Revenue and profitability review
  • Market trend alignment
  • Cost structure analysis
  • In-house capture ratios vs. external covers
  • Analysis of investments required or repositioning of outlets
Milestone
  • Outlet concept refresh (as needed)
  • Bi-annual profitability analysis
  • Annual menu and service update
  • Reduce cross-outlet canibalization
Stage
Sales & Marketing
Process
  • Market and competitive set review
  • Review of marketing plans including call to action plans
  • SWOT and positioning analysis
  • PR strategy
  • Guest satisfaction evaluation
Milestone
  • Quarterly marketing plan update
  • Annual SWOT analysis
Stage
Other Operating Departments
Process
  • Spa reviews
  • Leased space revenue analysis
  • New revenue stream identification
Milestone
  • Quarterly service performance audits
  • Annual lease contract reviews
Stage
Repairs, Maintenance & CapEx
Process
  • CapEx approval (short / long-term)
  • Maintenance alignment with asset goals
Milestone
  • Annual CapEx plan submission
  • Updated asset registery
  • Bi-annual maintenance audit
Stage
Human Resources & Operations
Process
  • Organization structure and staffing review
  • Corporate support evaluation
  • Key leadership succession planning
Milestone
  • Bi-annual staffing audit
  • Human resources efficiency
  • Quarterly HR performance report
Stage
Finance
Process
  • Cash flow monitoring
  • Financial risk analysis
  • Reporting and audit compliance
  • Cost efficiency
  • Finance services
  • Timely monthly reporting package
Milestone
  • Monthly financial report
  • Quarterly cash flow forecast
  • Annual audit review
  • USALI compliance and corporate governance

The Trilight Role

Our Responsibilities

Questions that we ask

Operational Oversight & Performance Monitoring

Evaluate operator decisions, manning structure, F&B strategy, and day-to-day execution to ensure alignment with KPIs and financial goals.

  • Are outlets cannibalizing each other?
  • Can we reduce breakfast hours to improve lunch / manning efficiency?
  • Is seven-day outlet operation necessary?
  • What’s the optimal transient vs. wholesale mix?
  • How many leave days are acceptable for staff productivity?
KPI Benchmarking & Reporting

Continuously review and challenge performance using detailed financial metrics (RevPAR, GOP, EBITDA, NOP, flow-through, etc.)

  • How does our performance compare to compset and brand averages?
  • Are operator bonuses linked to real value creation?
CapEx Strategy & Investment Planning

Guide investment decisions based on feasibility, ROI, and long-term impact. Develop multi-year CapEx plans and optimize spend across the asset

  • Does the hotel have a 5-year CapEx roadmap?
  • Can room refurbishments be ROI-justified?
  • Is the procurement policy supporting value or just legacy practices?
F&B, Spa & Retail Concept Development

Ensure commercial spaces are optimized for financial contribution and guest experience. Advise on leasing vs. self-operation decisions.

  • Should this outlet be leased or self-operated?
  • Would a franchised concept outperform a bespoke one?
  • Are all spaces being monetized effectively?

Our Responsibilities

Questions that we ask

Ownership Representation & Alignment

Ensure clear communication, aligned priorities, and consistent representation of ownership objectives across shareholders, operators, JV partners, and brands, especially in mixed-use or branded residence structures.

  • Are monthly reports being shared on time with all stakeholders?
  • Is communication turnaround within 48 hours?
Brand Strategy & Franchise Negotiation

Advise on brand selection, negotiate franchise / HMA terms, and manage brand transitions to ensure alignment with asset positioning and long-term goals.

  • Is this the right brand for the asset and market?
  • What are the exit options for underperforming brands?
  • Can performance tests be built into the franchise / HMA?
  • Can key money be considered to reduce initial burden on ownership?
  • Can we negotiate the base / marketing fees further?
Operator Accountability & Strategic Escalation

Act as the ownership's strategic filter — ensuring that key decisions, risks, and deviations from budget, brand, or service standards are escalated and addressed with clarity, speed, and alignment.

  • Are critical issues being raised with ownership in a timely and structured way?
  • Is the operator proactively flagging risks, or only reacting when targets are missed?
  • Are decisions being made with the asset’s long-term value in mind, or just short-term vision?

Our Responsibilities

Questions that we ask

Operational Audit & Leadership Review

Evaluate management structure, departmental efficiency, and internal collaboration to raise standards and drive accountable leadership.

  • Does hotel leadership demonstrate ownership thinking?
  • Are department heads evaluated against KPIs that matter to owners?
  • Are internal issues slowing decision making?
Guest Experience–linked Investment

Enhance asset value through targeted upgrades to guest-facing spaces - F&B, wellness, rooms - that influence ADR, guest satisfaction, and rebooking.

  • Does hotel leadership demonstrate ownership thinking?
  • Are department heads evaluated against KPIs that matter to owners?
  • Are internal issues slowing decision making?
  • Do F&B outlets support rate strategy or dilute brand positioning?
  • Are wellness or room upgrades driving measurable guest satisfaction?
  • Is investment aligned with the guest segments we want to attract?
Project Development & Market Alignment

Support new projects from concept to opening, ensuring they meet ownership vision, financial targets, and long-term positioning goals.

  • Does the project reflect current and future market demand?
  • Are we prioritizing owner value or operator convenience in the concept?
  • What’s the breakeven timeline and cost of capital?